90% of trade show "leads" are not followed up by sales.
-SiriusDecisions
ReachForce Capture
Increase Trade Show & Event ROI by Identifying the Right Buyers
According to SiriusDecisions, only 10% of trade show leads are followed up by sales. Does that mean 90% of the companies were a wrong fit? If you are spending your budget at targeted trade shows, then this is certainly not the case. So then does it mean 90% are not the right decision makers? Maybe. Your sales team knows the list of event "leads" they typically get includes those who just wanted the giveaway, the junior level just gathering info and some 'HOT' leads that were qualified at the show and need immediate follow-up.
Success at a trade show should not be measured by how many "leads" you scanned at the event. Instead, success happens when those leads are converted to customers and real measurable ROI.
Once you return from an event with an attendee list or booth scans, STOP! Do not pass this data directly to sales. Instead, separate out the 'HOT' leads (real conversations had at the event that are sales ready) and pass only these on to sales for immediate attention. For the rest there's ReachForce Capture.
ReachForce Capture enables you to turn your trade show scans/attendees, not ready for sales follow up, into actionable leads. By identifying the right person or decision making unit by their role within an organization, not just their title, ReachForce's approach to contact discovery is unlike any other data provider. Targeting prospects based on their role in an organization increases marketing results and sales conversions, ultimately driving revenue.
|
 |
|
||||||||||||||||
ReachForce 100% Accuracy Guarantee: Within 30 Days of delivery of contacts, if the customer finds that a contact is in the wrong role, ReachForce will replace that contact with the correct contact in the right role at that company.