Reachforce Convert

Make the Most of Your Search Engine Dollars

ReachForce Convert is a software-as-a-service application that empowers marketers to proactively target lead generation efforts at passive web visitors. By applying custom business rules to score web visitors (leads) based on their activity, marketers are able to determine if a web visitor is ready for sales follow up or if the lead needs additional marketing to get them sales ready. By understanding what kinds of companies are visiting your website and where these visitors are spending time on the site, marketers are then able to make assumptions on next steps for marketing to and converting the visitor into a real prospect.

You are tracking web site visitors and the best PPC keywords, but are you capturing those visitors and turning them into actionable leads? Only 3% of web visitors fill out a form or announce themselves; what happens to the other 97%? ReachForce Convert enables marketers to capture visitor information and turn window shoppers into actionable leads.

SEO and SEM alone • 3% of visitors are captured through forms; 97% remain unknown • Of the 3% that announce themselves, only 40% fill out a form with complete and accurate information

ReachForce Convert with SEO and SEM • Set up business rules to score visitors based on the companies that are visiting, number of visits, pages visited and time on website • Proactively target unannounced web visitor

ReachForce Convert provides reporting on where inbound visitors are coming from (ex. search engines, blogs, email campaigns) as well as where the companies are geographically located. Convert also profiles top visitors by industry and appends these records with industry verticals, SIC codes, revenue and employee size. With this data, you can better target unannounced visiting companies but also get contacts from companies with similar profiles.

Once you have identified the companies that are visiting your website unannounced, ReachForce Discover data services are available for role-based contact discovery within these new target companies. By combining ReachForce Convert with ReachForce Discover data services, marketers can be sure they are proactively targeting the right contacts in the right companies.

Additional functionality is available for salesforce.com users. Salesforce.com users will be able to de-dupe visiting companies against active Accounts in salesforce.com.