

The DMA forecasts marketers will spend $600 million on e-mail to drive $27 billion in sales in 2008.
ReachForce Discover
Uncover the RIGHT Prospects
ReachForce Discover is a contact discovery service that dramatically improves marketing results and sales conversions by identifying prospects by their role or function in the organization, not just their title. The blending of direct marketing tactics with the power of role-based contact data allows marketers to target the right decision maker with the right message, every time.
Highly targeted marketing campaigns improve results dramatically, but finding the right contacts to market to has been a cumbersome, costly endeavor for marketers. Using traditional title-based lists sources for contacts continues to deliver weak marketing results, low sales conversion rates and shameful ROI. In today’s metrics driven world, marketers are being forced to analyze and evaluate not only the how, the what and the when of each program but also the WHO that is fueling their marketing programs.
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ReachForce Discover delivers role-based contacts based on your own customized parameters. Identify the parameters of your target database by geographies, role descriptors, titles, industry verticals, SIC codes, specific company focus or a subset of criteria. By starting with the right contact, you save time and budget while increasing marketing effectiveness.

ReachForce 100% Accuracy Guarantee: Within 30 Days of delivery of contacts, if the customer finds that a contact is in the wrong role, ReachForce will replace that contact with the correct contact in the right role at that company.
