ReachForce



See how ReachForce Discover can drive ROI from your:


The DMA forecasts marketers will spend $600 million on e-mail to drive $27 billion in sales in 2008.

ReachForce Discover

Uncover the RIGHT Prospects

ReachForce Discover is a contact discovery service that dramatically improves marketing results and sales conversions by identifying prospects by their role or function in the organization, not just their title. The blending of direct marketing tactics with the power of role-based contact data allows marketers to target the right decision maker with the right message, every time.

Highly targeted marketing campaigns improve results dramatically, but finding the right contacts to market to has been a cumbersome, costly endeavor for marketers. Using traditional title-based lists sources for contacts continues to deliver weak marketing results, low sales conversion rates and shameful ROI. In today’s metrics driven world, marketers are being forced to analyze and evaluate not only the how, the what and the when of each program but also the WHO that is fueling their marketing programs.

Typical Title-Based Lists

Reflect responsibility less than 10%
Yield response rates of less than 3%
Spray message to as many people as possible, pray the right people will see it
Sales spends 50% of time trying to find the right contact

ReachForce Discover's Role-Based Databases

100% accurate
Increase marketing results 20-30X over industry averages
Tailor your messaging to the specific pain points of your audience
Make sales more efficient by giving them the right buyers first

ReachForce Discover delivers role-based contacts based on your own customized parameters. Identify the parameters of your target database by geographies, role descriptors, titles, industry verticals, SIC codes, specific company focus or a subset of criteria. By starting with the right contact, you save time and budget while increasing marketing effectiveness.

 
 
"The value for your money doesn't get much better than with ReachForce. With 100% accurate contact data, we are confident that every marketing dollar is targeted at the right person, delivering superior results. If you market to the wrong person, every dollar on a campaign is a waste. We will continue to use ReachForce as an integral part of our marketing and sales strategy."
- Greg Fitzgerald, VP Marketing at TippingPoint
 
 

100% Accuracy Guarantee

ReachForce 100% Accuracy Guarantee: Within 30 Days of delivery of contacts, if the customer finds that a contact is in the wrong role, ReachForce will replace that contact with the correct contact in the right role at that company.