Reachforce Insight

Target Your Message at the Right Companies

ReachForce Insight, a software-as-a-service, analyzes, augments and reports on "in-funnel" sales data, turning static information into actionable campaigns based on current deal flow.

Are you marketing to the right companies? Are there trends in your sales funnel that you are not capitalizing on? What kinds of leads move through the sales funnel the fastest and generate the most revenue? All questions marketers ask themselves as they are developing lead generation programs. With ReachForce Insight, marketing and sales teams can finally agree on winning target markets and focus lead generation efforts at other companies that match this profile.

In addition to highlighting winning market segments, ReachForce Insight allows marketing and sales teams to look into their sales funnel and identify current trends. By analyzing opportunities in the sales funnel in real time, marketers are able to adjust programs on-the-fly to help keep deals moving to close.

ReachForce Insight provides a snapshot of your winning market segments and the activities that contributed to these wins, arming Marketing and Sales teams with the road map to further success.

ReachForce Insight Delivers:
Customer Wins Analysis • Highlight winning market segments • Identify how many more companies have similar profiles to your winning segment • Highlight new customer wins with the shortest sales cycles • Pinpoint the kinds of companies that move through the sales funnel the fastest • Marketing and sales teams are able to better target outreach efforts		Sales Funnel Analysis • Understand patterns within opportunities in the active sales funnel • Better forecast new customer wins • Focus efforts on industries that are driving the most revenue for the business • Create or adjust marketing programs to help move opportunities to close

Once you have identified your "sweet spots" and the set of companies that match that profile, ReachForce Discover data services are available for role-based contact discovery within these new target companies. By combining ReachForce Insight with ReachForce Discover data services, marketing and sales teams can be sure they are reaching out to not only the right businesses but also the right decision making roles within those businesses.

	"ReachForce Insight is one of the few tools both Sales and Marketing can agree on. At any given moment, I can get instant visibility into my best buyers and identify additional prospects with the same characteristics to precisely target my campaigns. That means more qualified leads that move through the pipeline quickly and, of course, more revenue." - Pam O’Neal, Senior Director of Marketing at NetQoS.