Data Cleanse & Enrich
Marketing and sales data erodes at approximately 30% per year. If left unchecked the quality of your database can result in wasted budget, wasted resources, and missed revenue opportunities.
From e-mail outreach to marketing automation and buyer profiling to market segmentation, your marketing database isn’t just the biggest expense you have – it’s also your most critical and valuable asset. The completeness and correctness of your B2B marketing data is the critical element to successful B2B results.
Data Cleanse & Append, a comprehensive marketing database solution, addresses the critical issue of data quality and ensures your marketing database is campaign ready. Working in concert with ReachForce cDQM continuous Data Quality Management, you’re data can be enriched continuously or on a single event basis. The choice is yours.
- Appended data improves the effectiveness of your lead nurturing and lead scoring resulting in reduced cost-per-opportunity
- Employ powerful segmentation and targeting capabilities with enriched data
- Mailable addresses, including a 9 digit zip, bring direct mail back to the tactical marketing mix
- Adding phone numbers makes teleprospecting a reality
The ReachForce Data Cleanse & Append solution is a unique blend of proprietary, state-of-the-art technology and the gold standard in comprehensive data coverage. The result is an industry best match rate (often greater than 90%) and the most accurate firmographic data append service available.
Step 1: Identify and flag duplicate records. Beyond typical duplication checking based on a single data point (typically email), Data Cleanse & Append also reviews other contact and company specific information to help correlate and identify your duplicate records.
Step 2: Append and repair incomplete and inaccurate records. Data Cleanse & Append standardizes all of your company and account information, and completes missing data including business phone and mailing address. Additionally, the solution will append and enrich your records with the key firmographic information, such as industry, location, revenue, employee size, SIC and NAICS codes and even HQ and parent relationships, needed for lead scoring, lead nurturing, targeting, segmentation and lead routing.
Step 3: Test and score email deliverability of every single email address. A critical component for successful campaigns, Data Cleanse & Append scores the deliverability of every email address to ensure your message makes it to your recipients’ inbox. Additionally, your email addresses are compared to a massive list of known spam traps and bounce logs. Email syntax issues are even fixed where possible.
Step 4: Evaluate your results. Each Data Cleanse & Append includes a final gap analysis so you’ll know, in plain terms, what you have in your database and what you’re missing, mapped to your cleansed contacts, accounts and leads, and based on your targeted decision-making units.
With better, cleaner, enriched data, you align your sales and marketing team around the revenue pipeline.