B2B Lead Generation Needs Targeted Contacts

Smart marketers know generic and untargeted campaigns deliver only a fraction of the results that more segmented, sophisticated efforts provide. In fact, a study by Jupiter Research showed that quality targeting and segmentation, powered by quality data, accelerated lead conversion rates and grew revenue by 781%.

With that in mind, ReachForce provides key solutions to provide your lead generation  with highly targeted names: Role-Based Discover Contacts when a title doesn’t necessarily identify the decision-makers you need or title-based Smart Contacts when the title fits the role.

ReachForce Discover

Because responsibilities and titles can vary dramatically from one company to the next, connecting with the individual that owns the decision is often a challenge. ReachForce Discover identifies prospects by their role or function in the organization – not just their title – and gives you the information you need for targeted campaigns, accelerated conversions, and a faster sales cycle.

Chief Troublemaker. Chief Excellence Officer. Director of First Impressions. Guru. Ninja. Business Process Solutions Synergy Integration Specialist. Clearly, there are times when a title doesn’t quite help you identify the actual decision-maker.

ReachForce Discover provides you with contacts that perform the specific roles that you’re targeting – regardless of title. When a “General VP” or “Director” title won’t do and you need the person that actually owns the decision, we find and validate the person responsible for buying your category of product so you can better focus your time and effort, and accelerate conversions.

Financial Results that Count

Reaching a decision maker quickly is more than just a matter of convenience. Leveraging role-based contacts from ReachForce can dramatically improve the effectiveness of your entire lead-acquisition engine, reduce cost-per-lead, and drive revenue. ReachForce Discover delivers contacts that truly “move the needle” because they offer:

• 100% accuracy replacement guarantee
• Marketing results 20-30X better than industry average
• Improved lead flow between sales and marketing
• Segments that align with your specific marketing messages

Smart Contacts

• The fastest and easiest way for you to find high-value contacts specific to your markets, ReachForce Smart Contacts help you replace the older “blast” campaigns for a more sophisticated and targeted multi-channel approach.  And because we partner with all of the major marketing automation vendors, our process fits directly into your existing marketing and revenue ecosystems. Smart Contacts lets you focus on strategy and execution by:
• Researching the specific segments and targets that you need to fill with outside data sources
• Eliminating any contacts that already have adequate coverage within your database
• De-duping new contacts as they arrive to eliminate waste and overlap with your existing database
• Validating deliverability of e-mails to ensure the message gets to the inbox
• ReachForce provides the high value contacts required to fuel your lead generation growth plans. Smart Contacts are validated and offer guaranteed email deliverability. Furthermore, each contact is fully attributed with the key firmographic information needed for targeting, segmentation, routing and scoring, thereby enabling you to fuel your marketing strategy, accelerate conversions, and drive faster revenue growth.

Smart Contacts

Smart Contacts are extracted from ReachForce’s Reference Database of nearly 100M records. They are then run through extensive validation and delivered with a level of yield and quality that is simply not available from any other B2B data provider.

Suppression Management

• Finally, before contact records are sent to you, all new records are compared to your suppression list to ensure that duplicate contacts aren’t purchased and then created inside your database. This ensures that your database is augmented with high quality, net-new contacts so you can focus on the key task of reaching the right prospect with the right message at the right time.

Micro-Targeting

• Our value proposition is all about targeting at a level well beyond what you’ve done before, so we work with you to profile your current database and identify specific niche opportunities for new lead acquisition efforts. That means you can spend money on high value, relevant contacts vs. irrelevant and non-specific names.