ReachForce Survey
Qualify Prospects with Additional Business Characteristics
Understanding a prospect's business initiatives helps marketing and sales teams refine their approach for targeting them. Role-based custom contacts combined with your specific qualifiers ensure increased marketing results and reduced sales cycles.
ReachForce Survey allows marketers to further analyze targets by asking multiple questions that will enable sales teams to prioritize prospects. Survey also allows companies to gather primary market data directly from prospects and customers via voice and online services. This information enables marketers to make informed adjustments to programs and campaign messaging and sales professionals to get to hot prospects immediately.
ReachForce Survey Delivers:
| • | Personalized qualification questions Having a better understanding of the prospects current business situation will enable marketing and sales teams to personalize the value proposition for the prospect. |
| • | Identification of prospects urgency, needs, and requirements With targeted questions, Survey allows you to better understand buying cycles, key influencers and current initiatives. |
| • | Reduced sales cycles By better understanding buying cycles, key influencers and current initiatives sales teams can shorten sales cycles by aligning their pitch with the prospect’s business goals. |
| • | Improved marketing and sales results Personalized marketing messaging and a customized sales pitch ensure increased marketing results and sales conversions. |