Target Your Direct Marketing

Market to Real Decision Makers, Not Just a List of Titles

Marketers have control over the look and feel, the message and the offer of any direct marketing campaign, be it direct mail or email. However, when it comes down to the "list", B2B marketers haven’t had many options. The choices were either an in-house database (how old and accurate is this data really?) or to rent data from a title-based list broker (who are these people and how were these names were acquired?).

ReachForce provides B2B Marketers a new alternative – custom, role-based, targeted contact lists.

Custom - because the data is researched and gathered based on your specific parameters, not just pulled from a larger database.
Role-based - because each contact is discovered based on their role in the company and decision making unit, not just their title.
Targeted - because each contact is the decision maker you are looking for.

With a targeted list, the old spray and pray rules (spraying a generic message to a wide audience and praying that the right people will get that message and respond) can be broken. Instead you can create campaigns that speak specifically to your prospects’ pain points. By starting with the short list of the right prospects, you can create more effective email and direct mail programs that typically increase marketing results by 20-30X.

ReachForce Data Solutions provide marketers with targeted data using the following data solutions:

ReachForce Discover provides you with the right role-based contacts within target companies. By marketing to the right contact, you can deliver highly targeted messaging and relevant content to potential buyers.

ReachForce Insight analyzes the companies in your CRM and creates a profile of your ideal customer. Based on this profile, Insight identifies the best target companies, not currently in your CRM, for your marketing and sales activities.

ReachForce Refresh verifies contact information for prospects already in your database. Refreshing your database ensures your message is delivered to the right people.

Looking to increase the effectiveness or your current customer campaigns? Learn how ReachForce can help you better target your Direct Marketing to your Customer Database.