How to Use ICPs and Buyer Personas for Sophisticated Segmentation

Getting Robbed by Data Vendors? Get Best-in-Class B2B Buyer Profiles for 50% Less!

Are You Wasting Your Salespeople’s Time? Apply Weighted Engagement Scores in Marketing

AI Persona Scoring – When Job Title Guesswork Doesn’t Work

Are Your Leads Worth Pursuing? Throw Most of Them Out!

Relying on Intent Data Alone: More Harm than Good?

Revenue Radar™: Finding the Right Buyers with Engagement Scores

Revenue Radar™: Finding the Right Type of Buyer Using Persona Scoring Models

Revenue Radar™: An Introduction to AI Targeting

Leveraging Artificial Intelligence for Customer Targeting

Data Decay: What, Why and How?

Moneyball ABM: Aligning Outbound with Readiness and Engagement

Moneyball Campaigns: Map and Define Marketing Campaign Segments By Territories

Moneyball Navigation: Map Account Readiness to Your TAM

How to Double Your Account-Based Marketing Performance

Martech Interview with Amnon Mishor, Founder and CTO, Leadspace

Taking the Guesswork Out of Sales & Marketing

Optimizing Account Hierarchy with Leadspace’s Lead-to-Account Matching Maximizes Sales & Marketing Efficiency

Revenue by Design: Creating Closeable Inbound Lead Flow

Revenue by Design: Grow Better in 90 days or Less

How to Choose a B2B Customer Data Platform. Is your Market Strategy Aligned with Your CDP’s?

How to Choose a B2B Customer Data Platform. Better Segments. Better Activation. Better Decisions.

7 B2B Lead Scoring Best Practices for 2021

B2B Segmentation vs. B2C Segmentation: A Look at the Differences