ReachForce EU-U.S. Privacy Shield Notice

Effective Date: September 22, 2016

ReachForce complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce and commits to subject to the Privacy Shield Principles all personal data that ReachForce receives from the European Union (EU) in reliance on the Privacy Shield.  More information regarding the Privacy Shield program, including ReachForce’s certification, is located at  ReachForce also continues to adhere to the U.S.-Swiss Safe Harbor Framework and its principles with respect to personal data received from Switzerland.  Please see U. S. Department of Commerce’s website for Safe Harbor:

Types of Personal Data Collected

ReachForce’s customers determine the types of data they submit to ReachForce to process on their behalf in the course of using ReachForce’s digital and services marketing data management products. Personal data provided by customers consists mostly of business-related information such as first and last name, company or account information, business role, professional title, business contact information, as well as, connection information (e.g., IP addresses).

Purposes of Collection and Use of Personal Data

ReachForce acts only as a data processor with respect to personal information from the EU and Switzerland that it receives from its customers.  Accordingly, ReachForce has no direct relationship with the individuals whose information it receives from its customers or their business partners.  ReachForce does not control such information.  ReachForce only processes the data it receives from customers to verify quality and or improve the completeness of the business information for its customer’s marketing purposes.  ReachForce does not determine the purpose for which it is processed.

Separately, ReachForce receives personal data from its customers, prospective customers and business partners for its own sales and marketing activities and internal business operations.  ReachForce determines the purposes and means of processing such information and, in this context, acts as a data controller.

Disclosure of Personal Data to Third Parties

ReachForce may share personal data we collect with a limited number of third parties who process personal data on our behalf to provide ReachForce’s services, such as subcontractors, as well as to select business partners with whom our customers have independently contracted and authorized such disclosures in connection with our services. ReachForce may also disclose personal data to service providers contracted to provide services on our behalf.

Onward Transfer Liability

If a third party processes personal data on behalf of ReachForce in a manner inconsistent with the Privacy Shield Principles, ReachForce could be liable unless ReachForce can prove that it is not responsible for the event giving rise to any damage.

Choices and Means to Access, Limit Use and Limit Disclosure of Personal Data

EU and Swiss residents have the right to access personal data about them and to request the correction, amendment, removal and/or limitation of the use and disclosure of their personal data processed by ReachForce. Such requests should be sent by email to or by regular mail to:

ReachForce, Inc.
ATTN: Data Security and Privacy Officer
2711 W. Anderson Lane
Austin, TX 78757

Fax: 512.327.9090

ReachForce has limited access to data we process on behalf of our customers in connection with our services. Therefore, requests to access, correct, amend, remove and/or limit the use and disclosure of personal data that ReachForce processes on behalf of its customers should include the name of the ReachForce customer who submitted your personal data to ReachForce. We will forward such requests to the identified customer to respond directly to you and we will provide any necessary assistance in that customer’s response to your request.

Dispute Resolution and Arbitration

If you reside within the EU or Switzerland, any inquiries or complaints regarding ReachForce’s compliance with the Privacy Shield or U.S.-Swiss Safe Harbor programs should be sent to the ReachForce email and postal addresses set forth above. ReachForce will respond within 45 days.

If you are not completely satisfied with the resolution of your data privacy concern in working with ReachForce directly, you may contact our dispute resolution provider, DMA, for assistance in resolving your privacy shield or safe harbor data privacy complaint. DMA may be reached at:

Online complaint form:


Privacy Shield Line


1615 L Street, NW – Suite 1100

Washington, DC 20036


Fax: 202.955.0085

Under certain conditions, individuals may be able to invoke binding arbitration before the Privacy Shield Panel jointly created by the U.S. Department of Commerce and the European Commission.

Federal Trade Commission Enforcement

ReachForce is subject to the investigatory and enforcement powers of the Federal Trade Commission with respect to its compliance with the EU-U.S. Privacy Shield Framework.

Disclosure Requests by Public Authorities

ReachForce may be required to disclose your personal data in response to a lawful request by public authorities, including to meet national security or law enforcement requests.