In Digital Marketing

Social media is one of the most powerful tools for online lead generation around. Of all the social platforms, Facebook and Twitter have risen to the top, with Facebook boasting 1.71 billion users, followed by Twitter with its own impressive active user base of 313 million. Many of the tips offered here work equally as well on Twitter if you market there too.

When it comes to online lead generation, the essential goal is to be compelling and persuasive. Whether you’re offering a video or e-book or entry into a contest, you absolutely must be able to capture the attention of users who are actively engrossed in memes, videos, and infographics. If you can’t catch their eye in the midst of all the colors and lights and sounds that have become social media, you won’t be successful. It’s sort of like getting your kids’ attention when they’re neck deep in the ball pit at Chuck E. Cheese.

Here are the best Facebook (and Twitter) posts ideas for nailing it with online lead gen.

1. Image Captions That Link Back to Your Landing Pages

Eye-grabbing images with intriguing headlines and captions are the keys to success on social media. You won’t make it past the cat videos and political memes without solid images. Embed links to your landing pages in your image captions for easy online lead generation from all your social platforms.

2. Video Content to Promote Your Landing Pages

Video content ranks particularly well on social media news feeds, much like it does in search engine results. The algorithms are designed to put the most compelling content first, and video constantly ranks high in terms of user attention. But if you’re going to do video, do it right. You don’t want a reputation for low-quality stuff. If you can only afford to produce one high-quality video per year, then make it one and make that one awesome.

3. Live Broadcasts

Online lead generation

LIVE! From the back bowels of your office complex: Marvin and his incredible Musical Talent! Okay, maybe not. But you can find something worthwhile to live stream …

To keep your video costs down and still get the advantages of video promotions, consider live broadcasts. All your Facebook followers will get automatic notifications when you begin live streaming video. Again, just make sure it’s interesting, relevant, and worthwhile. Tout one of your related landing pages at the end of the broadcast to get some online lead generation out of the deal.

4. Add a CTA Button Directly to Your FB/Twitter Page(s)

Twitter only allows CTA buttons in individual Tweets, but you can put a permanent CTA button on your Facebook page. This is a way to engage in constant online lead generation, so that your posts can focus on building a following and promoting brand loyalty, while your page serves as a constant feeder for your landing pages.

Of course, the trickiest part of online lead generation isn’t just getting the landing pages filled out and submitted. It also involves a lot of data analytics to make those leads useful and profitable. ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.

To learn more about how ReachForce can help you optimize demand generation and your impact on revenue, get a free data assessment and get a demo today.