When a business is first starting out, they often have their sights set on numerous goals like finding a consumer base, perfecting the business model, and establishing themselves in their region. However, once the business is established, it’s time to focus your energy on bigger goals, like growing your business and increasing sales. Marketing automation software is the ideal method for accelerating business growth. It will help you gather leads, convert leads to customers, and turn customers into loyal patrons.
Use Marketing Automation Software to Fuel Lead Generation
The start to any great marketing strategy is generating a sufficient number of leads from your advertisements. There are a number of factors that may be limiting your lead generation including:
• Inappropriate use of keywords
• Too broad or narrow target market
• Incorrect target market
• Salesy ad pitches
• Generalized ad pitches
If your company is noticing low leads from advertisements, the issue could stem from any of these factors. Marketing automation software enables you to determine the causes of inefficient lead generation, so you can improve upon your current strategy. It will help you track the performance of your keywords to see which keywords are receiving the greatest number of hits, it will enable you to hone in on appropriate target markets so your advertisements are reaching the right people, and it will help you identify the type of advertisements and ad pitches that produce the greatest number of leads. Then you can design your marketing strategy around the most fruitful aspects of your campaign, so ads perform more successfully among viewers.
Turn Leads into Conversions
After you’ve perfected your advertisements and increased leads, you’ll hopefully be noticing more sales. However, to maximize on those gains, you need to ensure your conversion rates remain high. It won’t matter if your ads are driving hundreds of people to your website every day if none of them are buying products. The key to increasing conversions is by providing value to each customer that extends beyond a simple sales pitch.
Use email marketing to drive traffic to your blog, and utilize your blog as an opportunity to educate customers about products. Keep customers in the loop and help them feel connected to your company through customer outreach and relationship management. Design advertisements in a way that lets customers know how your services or products will solve major problems in their lives. You can then return to data analysis and compare which advertisements are driving the most leads and which are converting those leads into sales.
Use Big Data to Drive Customer Retention
Once your marketing strategy is driving leads and conversions, you need a strategy in place for retaining as many of your customers as possible. Customer retention is a critical factor for driving business growth. Marketing automation software improves big data analysis, so you can get to know each customer on a personal level. You’ll be able to create marketing tactics that cater to each unique person, making them feel more welcome and connected to your company. You can also use the software to manage each customer relationship, which will enable you to recognize important customer milestones and reward them for their loyal business.
ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.