We are excited to be a part of the B2B Marketing Zone joining the ranks of fellow bloggers, Brian Carroll, Paul Dunay and Jon Miller. The B2B Marketing Zone is a joint venture between Tom Pick of WebMarketCentral and Tony Karrer CEO/CTO of TechEmpower. In their own words here is what B2B marketing Zone is all about:
B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing. It uses the Browse My Stuff technology to create this topic hub. Topic Hubs are sites that aggregates content from a variety of sources, organizes that content around keywords in the topic domain, and supports both manual and social curation of that content.
The goals of the B2B Marketing Zone are:
Collect High Quality Content – The goal of a content community is to provide a high quality destination that highlights the most recent and best content from as defined by the community.
Provide an Easy to Navigate Site – End users most often are people who are not regular readers of the blogs and other sources. They come to the content community to find information on particular topics of interest to them. This links them across to the sources themselves.
Be A Jump Off Point – To be clear all content communities are only jump off points to the sources of the content.
Help Surface Content that Might Not be Found – It’s often hard to find and understand blog content that’s spread across sites. Most users of B2B Marketing Zone are not regular subscribers to these blogs and other content sources.
If you are looking to beef up your RSS feed, you can subscribe to a “best of” or to the full feed of everything. It is a great one stop shop for B2B Marketing content.