B2B Marketing Campaign Watch – ReachForce Customer Shares Lessons Learned in B2B Viral Marketing
ReachForce customer, NetQoS, was recently honored by Marketing Sherpa for an innovative B2B Viral Marketing program that continues to generate a steady stream of B2B leads for the company. Read about it in the Marketing Sherpa Hall of Fame. The campaign involved a blend of new media, traditional public relations, blogger relations, demand generation, and an elaborate seeding campaign. NetQoS placed the video on YouTube and Google Video, as well as on more targeted sites such as Digg, Techmeme, Brightcove, Grouper, Motionbox, DailyMotion, GoFish and Veoh. At that point, the viral effect took over netting 66,000+ views on YouTube, numerous press mentions, pickup by the popular TechCrunch tech blog, and more than 1,800 downloads, some of which have already turned into sales meetings. O’Neal will speak about how the leads from the Viral campaign compared to traditional Marketing Campaign leads and how she is leveraging Deliberate Marketing techniques to increase the value of those leads at the upcoming Marketing Sherpa B-to-B Demand Generation Summit this fall. More details coming soon on The B2B Lead blog.