In Data Quality Management
  • Consider what your prospect or customer wants to hear, not what you want to tell them.
  • Don’t beat around the bush – get to the point in 100 words or less
  • Make sure call to action is above the fold (and in the preview pane)
  • Be sure your offer or call to action are related to the content
  • Get to the point – use 1 idea per sentence and make sentences punchy and easy to scan
  • Do not use catch phrases, clichés – use real data to make key points
  • Ask yourself – So what? – this will help you get to the real message