In Data Quality Management

Happy Friday to everyone! Check out some of my favorite marketing tips from around the blogosphere this week:

1. How to Ensure Your Website Visitors Click and Stick

Seriously, once a visitor hits your site, you’ve got about 20 seconds to give them a reason to stay. Assuming your site doesn’t have pornography or free iPads, this means you’ll have to get smart about your content. Check out Patrick Shea’s (@mpatrickshea) article from HubSpot’s blog on some things to keep in mind as you craft your website/landing pages: http://blog.hubspot.com/blog/tabid/6307/bid/13662/How-to-Ensure-Your-Website-Visitors-Click-and-Stick.aspx

2. Improve Lead Generation with Help from Unhappy Customers

Even if your product is “solid as a rock”, you probably have at least a few unhappy customers. The good news from Andrew Spoeth (@andrewspoeth): you can use those unhappy customers to improve everything from messaging to customer follow-up to lead conversion. And a word to the wise: don’t assume you have no unhappy customers just because they’re not complaining to you. Check out Andrew’s full post at Marketo’s blog here: http://blog.marketo.com/blog/2011/05/improve-lead-generation-with-help-from-unhappy-customers.html

3. How to Get Customers to Stick Around

Last week I mentioned the Pareto Principle applied to business: 80% of your sales come from 20% of your clients. Couple that with the fact that it takes 6 to 7 times more effort to acquire a new customer than keep an existing one, and you’re left with one ultimate truth: keeping clients is of utmost importance. Daniel Burstein (@DanielBurstein) shares some tips on MarketingSherpa’s blog on how best to practice “loyalty marketing”. Your revenue stream will thank you for reading this one: http://sherpablog.marketingsherpa.com/consumer-marketing/loyalty-marketing-brand/

4. The Impact of Bad Data on Demand Creation, Program Performance and Sales Revenue

I’ve always liked this report from SiriusDecisions, and as Larry Fleischman from Televerde (@televerde) points out, there are serious gains to be had by improving the quality of your data. Check out Larry’s full post on the impact of bad data here: http://blog.televerde.com/the-impact-of-bad-data-on-demand-creation-program-performance-and-sales-revenue/