In Data Quality Management

Happy Friday and Memorial Day Weekend everyone! Here’s some of the best B2B marketing insight from around the blogosphere this week:

1. How to Transform Your Website With Four Magical Steps

Reminder: the main purpose of your corporate website is to generate leads. With this in mind, HubSpot presents 4 steps to transforming your website into a lead generation machine. Check out the full post from HubSpot here: Transform Your Website With Four Magical Steps

2. Think Outside the B2B Trade Show Booth

Seeing as how we’re in the middle of trade show season, this is especially relevant. With some trade shows, the cost is becoming more difficult to justify, unless you turn it into a better lead generation source. Every time we attend or sponsor trade shows, we look for opportunities to return our investment many times over with the leads generated from the event. That’s exactly the focus of this post from MLT Creative. Check out their strategy and execution overview for making trade shows profitable: Think Outside the B2B Trade Show Booth

3. B2B Marketing: Building a Quality List

YESS!!! I always love seeing other folks out there emphasizing the importance of data quality in marketing and sales. Yes, quality is expensive. Yes, you may end up with less data. Yes, data hygiene is an ongoing investment. However, the reality is bad data costs you more. Check out David Kirkpatrick’s points on quality data at the MarketingSherpa blog here: B2B Marketing: Building a Quality List

4. An Interview with Jon Miller, Co-Founder of Marketo

This is a nice interview conducted by The Annuitas Group that sorts out some of the biggest questions marketers have around marketing automation, “revenue performance management”, and adoption of technologies that power them. Check out the interview transcript at the Annuitas Group blog here: An Interview with Jon Miller

Comments
  • Pablo Abram

    When the offers are very similar of difficult to compare the DMUs (decision making unit) and the gatekeepers will choose who they trust more. Now a day most of the b2b offers are close to commodities and issues other than features are considered to decide a purchase, knowing them is key of the business. That’s why I recommend to apply a business philosophy that I call Integral Marketing Relationship. You can read more about Marketeing Relacional Integral in http://solucionesrentables.com.ar/ . Unfortunately only in Spanish, try to translate it with your browser.