In Data Quality Management, Digital Marketing

Happy Friday, all! From the (brief) release of Microsoft’s Tulalip project to news about Twitter’s upcoming auto-ads, it’s certainly been an interesting week in the news for marketers. It’s also been a great week for marketing tips and best practices from great thinkers in the industry. Enjoy the posts, and have a great weekend.

1. What Small Business Clients Need to Know About Keywords and SEO

Although innovative technology and services, to say nothing of the mysteries behind the curtain at Google, keep SEO best practices evolving, the fundamentals are fairly consistent. SEOMoz is a great company in the space and this post breaks down a few basic considerations (know your business, target the right keywords, start small, etc.) as well highlights a few pitfalls you’d be wise to avoid: What Small Business Clients Need to Know About Keywords and SEO

2. Articulating Your Preferred Use Case (What’s it For?)

This post by Seth Godin digs into the importance of a well-defined use case for your products and services.  And while he makes a solid argument for doing so, I do wonder about the organizations that haven’t had “the guts to decline the part of the market that doesn’t want to use their tool/organization they way it was intended” and instead had the guts to find new business and development opportunities from a source outside the office. What are your thoughts? Articulating your preferred use case (what’s it for?)

3. Baby, We Were Born to Market: Springsteen on Social Media Marketing

Yeah, no way this wasn’t going to be included in today’s blog once I saw it. The title alone had me. MarketingProfs manages to pull five bits of social media marketing wisdom directly from the Boss. Enjoy the tips, but be sure to enjoy the tunes, too: Baby, We Were Born to Market: Springsteen on Social Media Marketing

4. Redesigning Your Homepage: 3 “Must Do” Steps

From performance analysis to design best practices, FutureNow analyst Melissa Burdon breaks down critical first questions any marketer thinking about redesigning their site needs to ask: Redesigning Your Homepage: 3 “Must Do” Steps

5. Get the Heck Out of Your Nice Comfortable Office

Every once in a while you can uncover a gem, but in my experience strategy sessions or brainstorming events tend to produce remarkably little in the way of truly actionable ideas. David Meerman Scott provides a few ideas to help you get the most out these meetings: Get the heck out of your nice comfortable office