In Data Quality Management

1. 5 Lessons Marketers Can Learn From Storage Facilities (Yes, Storage Facilities!)

From taking advantage of trends in the industry to identifying creative new ways of applying your product or service, MarketingProfs delivers a bit of marketing wisdom seen through the unlikely lens of a storage facility. Personally, I’m pretty impressed with the wine cellar idea. Five Lessons Marketers Can Learn From Storage Facilities

2. Small Business SEO: How to Check Your Backlinks

This post from Search Engine Watch takes a look behind the SEO curtain and provides some practical information about benchmarking, research, best practices, and a handful of powerful free tools to help you put together an effective link strategy for your site. And while it’s written for small businesses, it’s great food for thought for any marketer looking to drive traffic. Small Business SEO: How to Check Your Backlinks

3. 5 Must-Test Internet Marketing Tactics and Metrics

If e-mail is the only marketing asset you’ve been testing, I’m afraid this post by HubSpot’s Pamela Seiple just seriously lengthened your punch list. Great tips here to help guide testing, from social media to landing pages, with specific ideas about elements to play with and how to measure what you find. 5 Must-Test Internet Marketing Tactics and Metrics

4. The Art of the Infographic: 9 Compelling Characteristics You Need to Know

We’ve talked about it before, but a great infographic can be a powerful tool for getting your message across in a way that’s quick, engaging, and easy to understand. Marketo’s Maria Pergolino walks through the critical elements that you should keep in mind to produce an infographic that’s as fun as it is informative. The Art of the Infographic: 9 Compelling Characteristics You Need to Know

5. A Crash Course in Marketing With Stories

I’ve heard that marketers need to think and act like publishers for quite some time now. It makes sense – produce relevant and meaningful content that resonates with your audience and you build traffic, build relationships, and ultimately build revenue. Copyblogger’s Brandon Yanofsky explains why marketers should also think like storytellers and uses one of the best, and most expensive, ads of all time to show us how. A Crash Course in Marketing With Stories