Happy Friday all! SXSW is in full swing here in Austin, and it’s exciting to see how social media has transformed (and been transformed by) the event. B2B organizations are getting more and more involved, and many of our partners, prospects, and customers are hosting events around town this week. There was even a session at SXSW Interactive on dirty data!
In light of all the social media hype this week, we’re focusing our wrap-up on the best social media tips from the week. Enjoy!
1. B2B Social Media Lead Generation Explained
Guest post from Eric Schwartzman (@ericschwartzman) and Paul Gillin (@pgillin) on Brian Solis’ blog (@briansolis), and outlines the use of social media as viable lead generation tools. They explain three different social marketing approaches, including a burgeoning and potentially powerful approach: automated social marketing. Read the full post here: B2B Social Media Lead Generation Explained
2. How to Set Social Media Marketing Goals
If social media are to be viable lead generation sources, then you must have a way to track them, just as you would any other source. Ellie Mirman (@ellieeille) explains on HubSpot’s blog how best to set goals and track progress for your social media marketing. The big question: what are your goals? While you may want simply to drive leads, it requires setting meaningful goals that will get you there. Read Ellie’s full post here: How to Set Social Media Marketing Goals
3. Is Social Media Content Killing Your Business?
Mark Ivey (@markivey) brings us all back down to earth with the title question of his blog post on MarketingProfs Daily Fix. His point: if your content isn’t relevant and engaging, it’s killing your social media efforts. Don’t be afraid to look for help, though. We employ as many internal and external resources as we can at ReachForce to make sure we keep it fresh and informative. Read Mark’s full post here: Is Social Media Content Killing Your Business?
4. 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
Finally, from Maria Pergolino (@InboundMarketer) of Marketo, we get a rundown of 7 things you should be doing with social media. Some are more advanced, like triggering marketing campaigns from social interactions, but many are more easily implemented, like adding social media as a lead source and adding social sharing buttons to landing pages and emails. Read all 7 tips on Maria’s post here: 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)