In Data Quality Management

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!

Top findings from the Marketo Email Marketing Benchmark

Earlier this week, we partnered with DemandGen and Televerde for a webinar around the importance of a solid 2012 contact data strategy. And while we discussed a ton of reasons and best practices why data strategy is so important to your bottom line, here’s another: according to a new Marketo benchmark report, “Segmentation is also the highest ROI tactic.” It’s all about the data. Chock full of great information, this report covers “what’s working and what’s not for today’s email marketers and top performers.” FYI, if you missed our webinar earlier this week you can view the archived version here. Top Findings from the Marketo Email Marketing Benchmark

Why Your Business Should Maybe Stop Ignoring LinkedIn

While the product or service reviews and recommendations functionality totally “had me at hello,” LinkedIn is providing more and more company-based tools to help you recruit the right people, generate new business, promote your organization, and quite a bit more. Lisa Barone, from Outspoken Media, does a great job of providing a snapshot of many of these features and how your team can make the most of them. Enjoy. Why Your Business Should Maybe Stop Ignoring LinkedIn

Newsjacking: A New Approach to PR

Remember when thousands of birds fell from the sky over Arkansas in early January? Not long after, an online game developer our company worked with released the following:

UTV True Games, an international publisher and developer of multi-player online games, has accepted responsibility for the mass bird and fish deaths in Arkansas and Louisiana, citing their internal game development team for testing their latest project, Faxion, that went awry on New Year’s Eve.”

“Our development team was working overtime in preparation for Closed Beta at the end of January, and one of our designers left for lunch without closing out the contagion spell in Hell,” said Creative Director of Faxion, Mike Madden. “We are very sorry and that designer has since been confined to a windowless conference room and forced to update documentation.”

There you have it – Newsjacking, in a nutshell. Love it. You can find the original release here. Or, if you’d rather read a bit about David Meerman Scott’s new book on the subject, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage, check out the following interview with Scott and MarketingProfs’ Ann Handley. Newsjacking: A New Approach to PR.

How to Squash Expensive Lead Gen Tactics [Captain Inbound Video 3]

“What marketing shenanigans will the Sultan of Spam pull together next time?” No idea. However, I’ll be sure to tune-in and find out because this short video from HubSpot made laugh into an empty office twice in four minutes. A little Friday diversion is never a bad thing… How to Squash Expensive Lead Gen Tactics [Captain Inbound Video 3]