In Data Quality Management

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!

1. 6 Core Benefits of Well-Defined Marketing Personas

While this post from HubSpot provides a nice list of the insights and characteristics you can glean from your customer personas, equally noteworthy are the suggestions for how to apply them to your strategy. From building a better marketing plan to executing specific campaigns, this list shows you how customer personas can be a powerful asset to help you get it done. 6 Core Benefits of Well-Defined Marketing Personas

2. How to Choose Which Marketing Events Are Worth Your Time (& Money)

It was a nice surprise stumbling on this particular post from MarketingProfs. Not only is Tobias a friend, he’s also spent the last few years helping me make the most out of our relationship with MarketingProfs. Here you’ll find a few bits of wisdom he’s picked up over the years to help you decide what events make the most sense when thinking about sending your team or your executives. How to Choose Which Marketing Events Are Worth Your Time (& Money)

3. 10 Sales Trends for 2012

This is a long post, but definitely worth the read. The Wide Angle Blog from the Marketing Leadership Council has put together a fairly intriguing list of the sales trends they’ve identified for next year, but more interesting is how marketing will need to adjust to address them. For a snapshot of what marketing might look like next year, check out this post from the B2B Marketing Insider. 10 Sales Trends for 2012

4. 8 Tips to Improve Your Marketing ROI in the New Year

New sales trends or established practices, your marketing strategy and campaigns still need to generate revenue, right? This post from the 60 Second Marketer provides a nice primer on a few of the fundamentals you’ll need to think about when building out your 2012 plan. Enjoy. 8 Tips to Improve Your Marketing ROI in the New Year