In Data Quality Management

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!

1. 3 Ways to Use YouTube to Drive Traffic to Your Website

While researching today’s Wrap-up I ran across more than a few posts offering tips about productivity during that odd, dreamy time between Christmas and the New Year. Some were better than others, but after reading this post by James Wedmore, via Social Media Examiner, I know what I’ll be spending at least some of my time on next week. Want a few strategies (and one awesome tool you might not be familiar with) to boost traffic from your YouTube channel? Read on: 3 Ways to use YouTube to Drive Traffic to Your Website

2. Opportunity Knocks! – Three Tips for Talking About More Than Just Leads

For ReachForce, 2011 was a fairly active tradeshow and events year with a lot of great opportunities to connect with our customers and meet new marketers. One of the best was Marketo’s Revenue Rockstar Roadshow. Not only did we have the opportunity to talk with professionals from coast to coast, we also got to soak-up some of the great content that was presented at the events. In this post, Marketo’s Kelly Waffle touches on some of that content and provides a nice reminder of why marketers need to re-frame the conversation when reporting to the C-Suite. Opportunity Knocks! – Three Tips for Talking About More Than Just Leads

3. How To Generate ROI (Return on Interesting) With Content Marketing

If you’re not following Michael Brenner on Twitter, I suggest you stop what you’re doing and correct that now. And while his Twitter feed is a consistent source of humor and insight, you’ll find his great stuff is at the B2B Marketing Insider. This post discusses the challenges of creating content that avoids falling into “marketing mush” and what you need to consider when creating interesting (read actionable) content. How To Generate ROI (Return on Interesting) With Content Marketing

4. How to Find the Marketing Rules that Work for Your Business

Wow. Absolutely love this. Love it. I haven’t been to the Wilson & Ellis Consulting Blog before, but I’ll definitely be going back. You might want to, too. Debra Ellis takes a critical (and wholly justified) look at social media, how it’s changed the game, and – far more importantly – how it hasn’t. “Being able to talk a good game doesn’t make you a player.” How to Find the Marketing Rules that Work for Your Business