In Data Quality Management

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!

1. The Anatomy of a Perfect Marketing Dashboard

Volumes have been written in the last couple of years about the increasing need for marketers to directly map to and support revenue goals. No doubt, justly, 2012 will see much more of the same. But because far more is needed than simply identifying the need to do so, my hope is that this year we’ll see better tools, strategies, and algorithms to help bridge that gap. This infographic from Jason Miller, via Marketo, is a great tool to get you started. The Anatomy of a Perfect Marketing Dashboard

2. More Proof Of The Major Disconnect Between Brands And Consumers When It Comes To Social Media

If, as stated above, a mountain of information about marketing and revenue has been produced in recent years, there is a different topic altogether that could easily be considered Mount Everest: Content. You’d be hard-pressed to find a blog that didn’t break down rationale, methods to produce it, and strategies to ensure it was relevant to your audience last year, and “Content is king” is now accepted as absolute. This post, however, raises a question mark. And while it certainly would have benefitted from a shorter title, the central idea here is pretty remarkable: we marketers, by and large, just don’t get it. Read on to find out why content just might not be the most important element of your social media strategy. Even More Proof Of The Major Disconnect Between Brands And Consumers When It Comes To Social Media

3. 7 Things Marketers Should Stop Doing Today

And yet, this post recommends we do the exact opposite – “So start by giving them what they want: educational content.” Sigh. Disconnect aside, the B2B Marketing Insider’s Michael Brenner offers an interesting approach to your standard New Year’s Resolution type of strategy and suggests we instead focus on things to stop rather than to start. Enjoy. 7 Things Marketers Should Stop Doing Today

4. 8 Great Marketing Infographics To Inspire Your 2012 Objectives

Okay, I’m sucker for a nice infographic. I know we started this week’s Wrap-up with one, but this post, another from the B2B Insider, serves up eight of them. Awesome. Particularly interesting are “The Noob Guide to Online Marketing” and (really, really dig this one) “Inbound Marketing vs. Outbound Marketing.”  Check ‘em out. 8 Great Marketing Infographics To Inspire Your 2012 Objectives