In Data Quality Management

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!

 

1. Marketers, Managers and the Parable of the Monkey Tree

Although this post is worth the read for nothing more than the parable, it also delivers some intriguing data captured from a recent Forrester/GMG Insights survey that interviewed Marketing Directors, CMOs/VPs, and agencies. Particularly interesting is the percentage of campaigns that drive the bulk of new leads. Hint – it’s far smaller than you think. Love to get your feedback on the types of campaigns you’re using to drive lead gen in the comments. Marketers, Managers and the Parable of the Monkey Tree

2. How to Score Your Leads So Sales Works the Hottest Prospects

From kicking off the project (really deciding if scoring is the right thing for your business) to the finer details of executing a solid lead scoring system, this post from HubSpot walks you through the questions you should ask and delivers pointers on how to get it done once you’re ready implement your program. Good stuff: How to Score Your Leads So Sales Works the Hottest Prospects

3. Marketing Lessons Learned

This post from Marketing Governance serves up three quotes from the recent MarketingSherpa/Hubspot report, Marketing Wisdom for 2012: Real-life stories of success and lessons learned from the MarketingSherpa community. The report covers everything from how long your communications should/can be (longer than you think) to what’s happening with the long tail (getting longer every day). By all means, check out the post at Marketing Governance, but be sure to check out the full report, too. Marketing Lessons Learned

4. The 5 things that will derail your marketing in 2012

I think the best line in this post comes near the end: “So what are you going to do to get out of your own way?” Indeed. In addition to suggesting we take a look at ourselves and how we’re affecting the business, this post from Drew’s Marketing Minute offers a great list of obstacles we marketers contend with – and often fail at – when designing, producing, executing, and measuring our efforts. The 5 things that will derail your marketing in 2012