Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!
1. Three Excuses B2B Marketers Should Stop Making for Why They Aren’t on Pinterest
Earlier this week I downloaded a copy of HubSpot’s new Ebook on this very topic. It’s called, How to Use Pinterest for Business, and you can find a copy of it here. The short version is that we marketers need to be thinking about Pinterest because of four primary reasons: traffic, leads, links, and social sharing. It also offers a few ideas how to get started. What it doesn’t do, however, is address the many legitimate questions B2B marketers have about whether or not the platform is appropriate for their business. Three Excuses B2B Marketers Should Stop Making for Why They Aren’t on Pinterest is a post from MarketingProfs that takes a look at a few of them. For a few more notes on Pinterest you can look here and here. Let me know if you think Pinterest is right for you – I’d love to get your thoughts.
2. Five Things You Can Learn From Glock
It’s not often you’re given the opportunity to glean marketing wisdom from an Australian gun manufacturer, but MarketingProf’s Matthew Grant provides a handful of Marketing 101 lessons found within the unique, real-world examples of design, promotion, and adoption of this semi-automatic pistol. Five Things You Can Learn From Glock
3. 12 Ways to Create a User-Friendly Website Registration Process
Another one from HubSpot, this post takes a look at a problem all of us here at ReachForce have been diligently working on for the last year. We have new webform tools coming your way (really powerful tools that are going to change the way you do business, in point of fact) to help you address site conversion, but for now you can take a look at this list from Corey Eridon. It covers everything from form best practices and security to social sign-in tips. Good stuff. 12 Ways to Create a User-Friendly Website Registration Process
4. Be Remarkable
If you click on only one link in this post, make it this one. You’ll find the marketing bits near the end, but the story alone is worth the read. It examines one of the most gifted musicians on the planet and an unlikely test in social perception; all within a 45-minute window in a New York subway station. Be Remarkable