Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. This week’s post examines some of the topics covered at a few of the more recent events we’ve attended. Enjoy!
1. Three Ways to Improve Your Lead-Scoring Process
I mentioned in the last post how we spent the first part of this week at the Inbound Marketing Summit in New York. And while I spent my time at the ReachForce table talking with attendees and exhibitors about our services, the structure of the venue (otherwise known as an obnoxiously loud speaker above my head) made it fairly easy to keep track of the content on the stage. This post from MarketingProfs addresses a fairly common challenge that, surprisingly, wasn’t really addressed at the show. Particularly interesting is the idea that we marketers should extent lead scoring into the customer cycle. Good stuff. Three Ways to Improve Your Lead-Scoring Process
2. 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
Late last year we exhibited at the Marketo Revenue Rockstar Road Show and I had the opportunity to meet and talk with the author of this post, Marketo Co-founder and VP of Marketing, Jon Miller. Then, as now, Jon provided a wealth of information about metrics and measurement for your marketing programs; which elements are important at the executive and board level, and how they’re consumed. From growth in organic traffic to social engagement, this post takes a snapshot of some of those keynotes and breaks down what you need to know, and can speak to, when presenting your numbers. 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
3. How Do You Like Your B2B Twitter Content? Artificially-Processed or Custom-Crafted?
For me, one of the highlights at IMS was getting to meet and talk with Laura Fitton, Inbound Marketing Evangelist for Hubspot (@pistachio). If you’re familiar with Laura, you know that she’s just about the best example of doing it right on Twitter that you can find. The following post by B2B Ideas@Work covers some of the ideas Ms Fitton walked through during her presentation, plus a few additional tools to help you dial-out your Twitter strategy. How Do You Like Your B2B Twitter Content? Artificially-Processed or Custom-Crafted?
4. It’s Not SEO Anymore, It’s Marketing. Deal With It.
A central theme running through IMS was content and its role in your marketing campaigns. Sure, no real surprise there, but what was interesting was the number of ideas and services focused on the connection between your content and your visitors. This post by the TopRank Online Marketing Blog examines that connection through the lens of SEO and site optimization – a topic that should probably be added to future events, IMHO – and provides a nice list of pointers to help you get your site up to speed. It’s not SEO Anymore, It’s Marketing. Deal With It.