In Data Quality Management

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!

 

1. B2B Marketing Game Changing Ideas

The title of this post from GreatB2BMarketing grabbed me right away. The premise is simple (and spot-on) – sometimes, little changes in your marketing strategy just won’t cut it. Sometimes, “Game Changing Ideas” are the only things that will get it done. And while I wouldn’t call any of the ideas presented as game-changers, this post does provide a list of 7 strategy tips to help you start moving in new directions.   B2B Marketing Game Changing Ideas

2. 17 (of the) Best Adwords and SEM Guides of 2011

Interesting that this is just hitting the blogosphere (Q1 almost in the rear-view), but as far as resources go this post is solid gold, baby. From Adwords to PPC to general search best practices, this post from Webbiquity pulls in the best and brightest from all the major players in Search and a few others you might want to get to know. 17 (of the) Best Adword and SEM Guides of 2011

3. Lost the Key to Your B2B Database?

Although the points made here by Ardath Albee are ideas we’ve talked about many, many times before, it’s always a good thing to get a second opinion; especially when it comes from someone of Albee’s caliber. In short, your marketing database simply isn’t as clean, current, or effective as it once was, and that deterioration is negatively impacting your efforts you might not be thinking about. See what she has to say (pay particular attention to Albee’s thoughts on forms) read on: Lost the Key to Your B2B Database?

4. Lead quality vs. quantity: the eternal debate

The eternal debate, indeed. Some nice ideas here from BuyerZone to help you balance value and volume of your lead gen campaigns and how they actually contribute to the number that really matters – revenue. Lead quality vs. quantity: the eternal debate