In Data Quality Management

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!

1. The Secret to Generating Revenue: Sell More

Don’t let the title of this post throw you. What you’re not seeing in the headline is the real message – spend more time selling. As opposed to prospecting, or combing through a database, or putting together post-sale documentation, or any of the other countless activities that sales reps spend their time when they should be closing. “Coffee is for closers,” indeed. Read on to find out how we marketers can help get them there: The Secret to Generating Revenue: Sell More

2. 6 Ways Marketing Can Help Generate Early Leads for Sales

This post from Eloqua fairly jumps out of the gate with some startling data: “Research indicates that sales cycles are 22% longer over the past five years but 49% of companies are saying that their buying cycles are shorter.” Read that again. Longer sales cycles, coupled with shorter buying cycles. Is there a more compelling example of just how important it is for all of us marketers to be good at our jobs? Here are six tips to help you educate, influence, and impact your prospects (and your sales team) in the space between those two data points. 6 Ways Marketing Can Help Generate Early Leads for Sales

3. Understanding How Your Marketing Analytics Gives Credit for Conversions

Side note: This is, without doubt, one of the best examples of a blog post I’ve seen in quite some time that’s not only remarkably informative, but is also a really effective product-promotion tool. Typically this kind of thing falls flat. Not so much here. All that said, HubSpot’s Meghan Keaney Anderson (I’ve written about her before) tackles a question that truly vexes most marketers – the proper point of attribution for a given campaign – and breaks down the different stages, when they’re useful, how to choose the best method for your campaigns. Enjoy. Understanding How Your Marketing Analytics Gives Credit for Conversions

4. 10 Trends to Beat Digital Darwinism

If you’re not familiar with Brian Solis, you’re in for a treat. Spend some time perusing previous posts (forgive the alliteration) and you’ll see what I mean. In this post, Solis examines some of our assumptions when it comes to social media, technology, and why we need to approach them a bit more critically. 10 Trends to Beat Digital Darwinism