In Data Quality Management

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!

1. 3 Ways to Extract Brand Stories from Inside the Company

In the “content is king” reality that we marketers all now live in, producing new, relevant, and rewarding content that truly engages your audience is always a challenge. Especially when you’re faced with developing content from the ideas and experiences from individuals within your company. While this post from the Content Marketing Institute only provides three techniques to help you with that process, the techniques they offer are absolutely golden. If you’re serious about content strategy and creating pieces that absolutely sing, this is a post you need read. 3 Ways to Extract Brand Stories from Inside the Company

2. 25 Awesome B2B Blogging Tips

From general guidelines all the way to a focused approach when applying SEO tactics, this post from B2BBloggers’ Shanna Mallon dives into more than two dozen methods to help you plan, organize, and execute a B2B blog that drives leads, generates interest, and tells your organization’s story. 25 Awesome B2B Blogging Tips

3. The 9 Must-Have Components of Compelling Email Copy

Warning: this is a long, long post. That said, it’s also worth every minute you spend reading. Relatively easy to create and deploy, as well as one of the more cost-effective weapons in your arsenal, email isn’t just the primary tool for most marketers. It’s also the tool that far too often suffers from sloppy, careless, or poorly crafted content, and the periodic lack of attention to the details that can derail its effectiveness. HubSpot’s Corey Eridon does a wonderful job of breaking down the basics of both subject lines and body copy to help you avoid those pitfalls and craft messages that perform. The 9 Must-Have Components of Compelling Email Copy

4. Revenue Performance Management: Making the Top Line Top Priority [Infographic]

This post/Infographic raises some interesting questions, but I do wonder if they’re really that new of a concept. Perhaps I’m not seeing it, but it seems like Revenue Performance Management (RPM) is really just another name for the techniques and best practices organizations like Sirius Decisions have been talking about for quite some time. Take a look and let me know what you think. Revenue Performance Management: Making the Top Line Top Priority [Infographic]