In Data Quality Management

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!

1. How People use Their Smartphones [Infographic]

I’ve been thinking about mobile quite a bit the last couple of weeks since reading a bit of research from SiriusDecisions. According to the research, the highest level of mobile marketing adoption for B2B organizations, in any category, is 37%. Now, consider data from the Pew Research Center’s Internet and American Life Project (captured in this Infographic from Anchor Mobile, via The 60 Second Marketer): 76% of people use smartphones to check email every day. Now ask yourself this question: are your e-mails optimized for mobile devices? If you’re like most organizations, 63%, at any rate, the answer is probably no. How People Use Their Smartphones [Infographic]

2. The Hidden Marketing Lesson in the Citizen Journalism Movement

Intriguing idea here from Eloqua’s Jesse Noyes, although I think the practical application would present a host of challenges for most organizations. The crux of the argument, based on recently released data from the Pew Project for Excellence in Journalism, is, “…organizations need to allow, even encourage, their customers, prospects and employees to generate their own content. And give that content a place to live.” What do you think? The Hidden Marketing Lesson in the Citizen Journalism Movement

3. Lead Generation: Less is More in Challenging Economic Times

Not long ago I read, and Tweeted, a fairly disheartening statistic from Marketo: 80% of marketing leads wind up lost, ignored, or discarded. Read that again – 80%. I find that staggering. Unfortunately, I also find it completely believable. This post, also from Marketo, provides a few suggestions to help stop the insanity. Lead Generation: Less is More in Challenging Economic Times

4. Stop Linking to Our Website or We’ll Call Our Lawyers

This one could be an entire post under our Marketing WTF? section, but check out the full post on HubSpot to see for yourself. When you get past the bewildering request to remove a link (from relevant, positive content, I might add) and start thinking about the potential legal implications moving forward, things get even more interesting. A sentence in the last paragraph sums it up nicely: “And slowly but surely, our legal system is also catching up to those rules we’re putting in place as we all figure out the right way to work with one another on the internet.” Stop Linking to Our Website or We’ll Call Our Lawyers