In Big Data Marketing, Data Quality Management

Today, business is a global endeavor. Even local businesses often rely on distributors, investors, and clientele from countries across the world. In the global era, businesses need software solutions that can support worldwide collaboration and streamline business processes. Due to the increased need for collaboration, many companies are turning to the cloud. In fact, according to a Microsoft study, about 45 percent of global enterprises are relying on cloud-based apps. Database management software is the ideal tool for marketing teams looking to unite global offices and utilize a single process by leveraging the power of the cloud.

Break Free from Data Silos

Large enterprises are at a high risk of data silos. The more an enterprise grows, the more challenging it becomes to integrate data. A cloud-based data management platform offers the ideal solution. Accessible from all devices globally, marketing teams from each chapter can compile their data into a single, online location. This way, large enterprises can rid themselves of data silos, while continuously having an updated view of all global customer information.

Improve Marketing Collaboration

To be successful, marketing needs to be a collaborative effort. This is even more important for global enterprises, as the data from one location can also impact the marketing strategy of a separate location. Global enterprises need to be able to analyze the data of each location individually, while also being able to gain a collective view of all business marketing data in order to strategize effective marketing campaigns. A cloud-based marketing automation software provides all of the tools to make this possible. Since employees can gain access to the software, no matter their geographical location, business locations across the globe can collaborate on the same marketing projects efficiently.

Get All Chapters on the Same Page with a Single Business Process

One of the greatest challenges of operating a global enterprise is keeping all business processes united. Oftentimes, as businesses grow, different locations end up relying on different systems to manage business processes. This inevitably results in inconsistencies, reducing overall business efficiency. With a cloud-based database management software like marketing automation, global enterprises can unite all locations with a single software. Since the software is based in the cloud, it makes it easy to connect all new locations, enabling businesses of all sizes to rely on a single marketing tool.

Database management software

The cloud unites business processes and facilitates collaboration.

Encourage BYOD Policies

Many global enterprises are now implementing Bring Your Own Device (BYOD) policies in their company. It offers a way to scale businesses much more efficiently and cost-effectively, making it a popular policy among rapidly growing companies. With marketing automation software, BYOD policies are simplified. Since the software can be accessed in the cloud, your team members will be able to access their work from any device. This cuts costs for you and makes it easier to manage a global enterprise.

Use Marketing Automation Software to Support Your Global Enterprise

Marketing automation software is the ideal data management tool for supporting global enterprises. It can connect all employees easily via a cloud-based platform and encourage collaboration, even across seas. With marketing automation, large enterprises can improve scalability with BYOD and rapid data scaling, while also cutting the costs of managing a global enterprise.

ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.

To learn more about how ReachForce can help you optimize demand generation and your impact on revenue, get a free data assessment and get a demo today.