Marketing automation is often touted as a tool to aid large enterprises in managing their marketing campaign. Yet, small businesses can also benefit from marketing automation. It has the potential to fuel small business growth and provide companies with the competitive edge they need to thrive in their region and rise above neighboring companies. Here are the top ways that your small business will benefit from marketing automation.
You’ll Create a Stronger Business Model
To thrive in the competitive marketplace of today, businesses rely on efficiency and low overhead costs. For small businesses, these things are even more important. The more efficient your company is, the more profit you can generate from your labor, enabling you to grow your businesses more effectively. With lower overhead costs, you can increase profit margins and have more capital to reinvest in business growth. Marketing automation provides small businesses with the tools they need to reduce their marketing budget, while improving lead generation. In addition to the cost-savings, automated marketing campaigns are far more efficient to run, enabling small businesses to devote more of their time and resources to strengthening their business model.
You’ll Reach More Customers
Unless you want your small business to stay small forever, reaching new customers is imperative. Marketing automation provides your business with insights into the recent shopping habits of customers, so you can make business decisions that are practical, successful, and based on real-world trends. This reduces the risk of business decisions and sets companies up for success. Given only 50 percent of businesses survive the first five years, small businesses need every advantage they can get in order to gather and retain customers.
You’ll Provide Better Customer Service
As a small business, competing with big-name companies is always a challenge. While small businesses may not be able to offer the selection or pricing that big businesses can, they can offer additional incentives to draw customers in. One of the primary reasons shoppers seek out small businesses is due to the enhanced customer service they provide.
Shoppers desire an intimate and personal shopping experience, and small businesses can provide that. With marketing automation, you can further enhance customer service by accessing the insights into your clientele that will help to shape great customer relations. By understanding the shopping habits of your customers, as well as their general feedback and perception of your store, you can build your business around the desires of consumers, providing them with a customized shopping experience that makes them feel at home.
Implementing Marketing Automation
Unlike large businesses, many small companies lack the capital to invest in new technology. Implementing new technology takes time and money, leading many small businesses to shy away from marketing automation. However, marketing automation tools are easy to utilize, and the benefit they provide small companies makes it worth the effort. To simplify the implementation process, businesses should seek a software that integrates easily with their current tools and datasets, as this will minimize the expense and labor involved with implementation.
ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.