Marketing teams today are often swimming in data, with endless new datasets accumulating daily. It can be a constant struggle to make sense of the numbers and apply them in a way that optimizes lead generation. With marketing automation, you’ll have access to a big data management platform that makes it easier to manage and leverage big data.
Organizing Your Data
Businesses are constantly accumulating new data, and it can be overwhelming to know where to begin with your data analysis. Despite the constant flow of data entering your system, not all of that data is of use to your organization. You need to have a method in place to sort out low-quality data and keep high-quality data organized, so you can ensure your analysis is as targeted as possible. A big data management platform helps you to efficiently organize and sort your data, so you can remain on top of all incoming datasets while at the same time, ridding the system of information that serves no use to your company.
Scaling Big Data
One of the biggest inhibitors of successful data analysis is inefficient scaling models. With poor scaling methods, your marketing team will be spending more time and money on storage and maintenance than needed. Marketing automation is cloud-based, so it makes scaling swift and seamless, allowing you to steadily grow your storage capacity as new data enters the system. Additionally, since the data is stored on the Internet, your network won’t be slowed down by increased data.
Segmenting Your Data
Marketing automation comes equipped with analysis tools that can help you arrange your data into categories, making analysis more effective. You can sort your data into as many categories as desired, depending on the types of insights you hope to gain from the data. This will give you more control over analysis, while allowing you to analyze specific segments of the customer base so you can create targeted ad campaigns that will increase lead generation.
Eliminating Data Silos
When managing big data on-premises, it’s difficult to consolidate all company data onto a single platform. As a result, certain sets of data become segregated within separate departments, and your data analysis will only be revealing part of the picture. With a big data management platform, you can integrate data onto a single platform, providing you with a single source of truth. In the absence of data silos, your analysis will be more accurate and inform smarter marketing decisions.
Marketing is a joint effort, and marketing teams will have more success when they have a multitude of perspectives from people throughout the company. With marketing automation software, all employees will have 24/7 access to data and marketing tools, so businesses can enhance collaboration and increase the innovation of their marketing.
Marketing automation is incredibly useful for leveraging big data. With it, businesses can manage data more easily, segment their data, eliminate data silos, and gain more accurate and useful insights. In addition, the cost of ownership will decline, as data is cheaper to store in the cloud than it is on-premises.
ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.