As an experiential learner, I like to get hands-on and try things out. That’s probably why I think Brian Massey is so terrific – I learn something every time I see him speak. Part of that is because Brian, The Conversion Scientist, never stops researching some of the more unexpected triggers that drive landing page conversion. Another part is, I think he knows that even in business, the audience hates to be bored – so he’s quite entertaining.
But the best part is, Brian will visit your live landing page, and give you practical, immediately actionable tips, that will drive more leads. And since we spend a lot of time working with B2B marketers to drive increased landing page conversions with SmartForms, adding Brian’s wisdom to the mix is a no-brainer.
That’s why March 7, we’re hosting a live free B2B landing page clinic – and you’ll have the chance to get your pages critiqued (or if you miss the live show, sign in for the recorded replay).
Brian will draw from over a decade of research and hundreds of clients to demonstrate how straightforward it is to build landing pages that convert more page visitors into converted leads — and how to improve existing B2B landing pages with some thoughtful adjustments.
“Conversion is the science of turning Web traffic into leads and sales. It is the art of engaging a visitor and helping them solve their problems,” Massey said. “When you get conversion right, all of your marketing programs become less expensive. I hope you’ll join with me in making the Web a great place for surfers and a profitable place for your business.”
He will then take his research into the field – and point out the good and the bad of webinar attendees’ landing pages — live. Registrants simply submit a page they would like reviewed when registering for the event.
What are the key components of any good landing page?
What makes landing pages seem so hard?
Which advice should I take from my designer?
When should we stop designing and just launch the page?
When: Thursday, March 7, 2013
Time: 2pm EST, 1pm CST, 11pm PST
Length: 1 fast hour