In this age of personal branding, owning your credential is important both for career advancement and recognition. For this reason, many marketing automation system users and companies using systems are looking to certify these skills for themselves and their team members.
Happily, Marketo has just announced a new personal Marketo certification that will launch at the Marketo Summit 2013. Users can register to take the exam on Sunday April 7 or Monday April 8 in the second half of the planned Marketo University day.
Offered as a stand alone option or an add-on to an existing registration, the exam costs $125 per participant, a discount off the standard $175. Those who sit for the exam during the summit and receive a passing score will be certified during the Summit and get some special recognition as well.
With the talent gap widening for experienced marketing automation users and administrators, this new certification will serve as an important benchmark for hiring managers and marketing automation team administrators, as well as an important proof point of the skills all of us are working to develop to make our marketing automation systems work to their ultimate potential.
ReachForce will be studying up and taking the exam and look forward to adding this certification to our Launchpoint listings for ReachForce SmartForms and Data Cleanse and Append Solutions listed there.