Mobile marketing has never been more relevant. A recent 2016 Forrester Report outlined the biggest mobile and app trends of the year, all of which pointed to mobile marketing dominating the 2016 business world. To stay ahead of competitors and remain connected with your customers, developing a mobile marketing strategy is key.
Integrating Mobile Devices into Marketing Can Help You Take the Lead
Most brands are beginning to implement a mobile marketing strategy of one sort or another. However, according to Forrester, those brands that take it a step further by serving their customers through mobile devices will begin to take the lead in 2016. Customers demand convenience, and mobile devices offer the very convenience and on-demand service they want. By offering your customers a way to connect with your brand, access deals and coupons, and conduct online shopping, you can increase your brand loyalty considerably.
Mobile Video Advertisements Are Trending
Gone are the days where ads revolved around content and the power of words. Nowadays, people want engaging graphics that tell a story about your brand. With more and more people choosing their smartphones and tablets over TVs, mobile video advertisements are becoming a popular tactic among marketers. It’s predicted that by 2020, the mobile video market will have exceeded $13 billion.
Mobile Payments Are Increasing in Popularity
Mobile devices have the ability to not only reach more customers through marketing, but also provide those customers with greater value. Industry experts have noted a decline in brand loyalty as more customers are preoccupying themselves with the overall customer experience. Offering an option for mobile payments provides your customers with added convenience, while shortening the lines in your store.
The One-Size-Fits-All Marketing Approach Is Outdated
As mobile marketing becomes the dominant approach to reach customers, there is no longer a need for brands to appeal to general audiences. Instead, they can tailor each advertisement to specific customers by collecting relevant data from the customer’s personal device. Marketing automation will enhance your ability to cater to this individualized marketing trend.
It enables you to capture and store your customer data, improve data analysis, and gain the insights you need into each unique customer. With it, you’ll be able to design tailored marketing strategies that will allow you to form personal relationships with each customer, surrendering your one-size-fits-all approach.
Automation Is Critical to Mobile Marketing
With automation, you can employ robots to work for free.
Automation is slowly creeping into every aspect of our daily lives, and it’s been a particularly pervasive force in the business world. In the coming years, businesses will need to begin automating more and more of their daily tasks in order to maintain the same output and overhead costs as their competitors. Marketing automation is one software that can help you streamline the workplace.
It enables you to automate key marketing tasks, so you can reduce the daily workload of your marketing department and optimize efficiency. To give your mobile marketing strategy the greatest chance of success, you need every head start you can find. Marketing automation offers all of the tools you need in a single platform, so you can improve marketing, develop customer relationships, and automate tasks from a single software.
ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.