In Data Quality Management

We all work long and hard on our email marketing. Crafting the perfect attention-getting subject line, choosing just the right images, editing and re-editing concise and relevant content. After all that hard work, no one wants their email to get caught up in a SPAM filter or relegated to the Junk folder. Many of our recipients are using Microsoft Outlook. In case you haven’t checked it out before, here is what Microsoft says about the filter that pushes your email to the cyber graveyard known as the Junk folder.

The Junk Content filter works by looking for keywords. This file is a description of exactly which words the filter looks for and where the filter looks for them:

First 8 characters of From are digits
Subject contains “advertisement”
Body contains “money back ”
Body contains “cards accepted”
Body contains “removal instructions”
Body contains “extra income”
Subject contains “!” AND Subject contains “$”
Subject contains “!” AND Subject contains “free”
Body contains “,000
AND Body contains “!!” AND Body contains “$”
Body contains “Dear friend”
Body contains “for free?”
Body contains “for free!”
Body contains “Guarantee” AND (Body contains “satisfaction” OR Body contains “absolute”)
Body contains “more info ” AND Body contains “visit ” AND Body contains “$”
Body contains “SPECIAL PROMOTION”
Body contains “one-time mail”
Subject contains “$$”
Body contains ”
Body contains “order today”
Body contains “order now!”
Body contains “money-back guarantee”
Body contains “100% satisfied”
To contains “friend@”
To contains “public@”
To contains “success@”
From contains “sales@”
From contains “success.”
From contains “success@”
From contains “mail@”
From contains “@public”
From contains “@savvy”
From contains “profits@”
From contains “hello@”
Body contains ” mlm”
Body contains “@mlm”
Body contains “///////////////”
Body contains “check or money order”

Be sure to check out this list before you hit send on your next campaign.

Showing 2 comments
  • Kevin Campbell

    This is intersting and helpful. I spend a lot of time talking to clients about email campaigns and reference a similar list of words that they need to avoid. Good to know the standard list.

    Another area that I think companies miss out on are from addresses. Having an actual name is really important as it both builds credibility and helps get past the spam filters.

  • Nick Stamoulis

    Thanks for sharing this list. The best way to find success in email marketing is to work off of an opt-in list. You know that these people want to receive messages from you. Sending messages to people that have not opted-in can result in a bad brand experience.