In Data Quality Management

Austin, July 19, 2017ReachForce, a leading provider of cloud-based data quality solutions for marketing and sales professionals, today announced it has appointed Dion Cornett as the new president and chief executive officer.

ReachForce serves the emerging and fast-growing marketing technology (MarTech) market, where a fundamental shift in B2B sales drives the need for high-quality, big data solutions. Used by B2B marketing technologists and sales professionals globally, ReachForce’s cloud-based solutions automatically enrich, cleanse, update and manage lead and account information in real-time.

In his new role, Cornett will drive ReachForce’s technology forward as a key component of the smart marketer’s MarTech stack. “As B2B sales transition to low-touch, self-service models, data-driven marketing becomes an absolute requirement for business success. Hyper-segmented, ultra-personalized content, diversified go-to-market options and sophisticated automation stacks mean that clean, reliable, synchronized and complete data is more vital than ever for successful persona- and account-based engagement. ReachForce simplifies the growing real-time big data challenges facing marketing and sales professionals,” said Cornett.

Prior to joining ReachForce, Cornett was the vice president of global sales at MariaDB Corporation with more than 12 million users worldwide. During his tenure at MariaDB Corporation, the company went through a fundamental pivot of value proposition and execution, transforming the company from a services-oriented business into the fastest growing open source database provider. In various executive capacities at Red Hat, he launched and grew multiple new business initiatives including Red Hat’s Global SI and ISV programs, Internet of Things, Subscription Education and Red Hat Innovate. While at Red Hat, Cornett’s teams delivered over a half-billion dollars in revenue during a critical phase of winning support for Open Source in the enterprise.

“I am excited for the opportunity to join ReachForce and work with a great team to drive the next wave of innovation in B2B marketing and sales automation,” said Cornett. “With a core competency in big data, cloud integration, machine learning and unification, ReachForce is in an exciting position.”

About ReachForce

ReachForce’s cloud-based data quality solutions are used by smart marketing technologists and sales professionals to simplify, automate and orchestrate demand generation activities. The Austin-based company’s SmartForms and Continuous Data Manager (CDM) products automate lead/account quality and enrichment, and ensure a complete and persistent understanding throughout the buyer journey. With ReachForce, Fortune 500s to disruptive start-ups drive higher conversion rates, increase lead routing accuracy, increase marketable lead volume, enable highly targeted segmentation and optimize the overall effectiveness of marketing automation, ABM and their tech stack. reachforce.wpengine.com

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Shawna Boyce
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