In Data Quality Management

We have BIG news today!  If you haven’t seen it already, here it is –

Today we announced the closing of $4.6 million in growth financing.  MK Capital, (also backed Aprimo and master data management leader, Initiate Systems) led the round with participation from our current investor, GSA Venture Partners (formerly Greenhill SAVP). In conjunction with the financing, Mark Koulogeorge, Managing General Partner of MK Capital, will join our Board of Directors.

“The greatest barrier to marketing automation realizing its full potential is the lack of clean and complete prospect information,” noted Mark Koulogeorge. Reachforce provides a simple, yet powerful solution which enables marketers to unlock the potential of their existing technology and data investments. We feel we have invested in the right company to drive marketing automation effectiveness and real revenue impact.”

“We’re excited about our partnership with MK Capital and what their domain expertise in our market will mean to our company, customers and partners.  We now have the requisite resources to continue to deliver increasing value to our customers and scale our business,” said Bob Riazzi (our CEO).

As a team, we’d like to welcome and thank Mark and MK Capital.  We are really excited about 2011 the opportunity to further our mission to deliver the highest quality contact data needed to fuel today’s marketing programs and sales revenue engines.

About to kick off a new program?  Before you load that contact list into your marketing automation system, consider a FREE contact cleanse.  Remember, BAD things happen when you put Dirty Data in a Fresh System