2016 is in full bloom and the first days of summer are already here. By now, marketing professionals have already established some of the key marketing trends that are defining this year. If your marketing strategy has been struggling recently, it helps to leverage trends as they emerge, so you can constantly remain ahead of consumer expectations. Here are the top things to consider for your marketing campaign in the coming year.
Ad Blockers May Cramp Your Style
If the bulk of your digital advertising relies on video advertisements, then you’re likely in for a painful, and expensive, wake-up call. More people are using ad blockers to prevent ads from interrupting their streaming experience. Nowadays, few people find advertisements useful, instead viewing them as a nuisance, which could reflect poorly on your company image. You need to innovate new and improved ways of getting your message across in a subtle and seamless manner that won’t be annoying to viewers.
Build a Business App
People use mobile phones at unprecedented rates, with the average American devoting about 4.7 hours per day to their phones. This provides you with countless opportunities to connect with your customers and permanently etch your brand into their minds. A mobile app can provide a way for customers to stay in touch with your company and receive updates easily, making it an effective and long-lasting marketing strategy that will keep your brand relevant over the years.
Content Still Rules the Digital Kingdom
Since the goal is to create marketing strategies that feel welcoming rather than invasive, content should still be a huge part of your outreach. Content is approachable, informative, and engaging, providing people with the opportunity to learn more about a topic that interests them, as you subtly promote your products and services. New search engine algorithms are more challenging than ever, however, and you need to ensure all content you post is of high quality, so you aren’t flagged as spam by search engines.
Focus on crafting clever and engaging content that subtly promotes your company
In 2016, your goal should be to focus less on the big picture and more on the individual customer experience. There is no one-size-fits-all marketing strategy, and you need to analyze customer data to develop personalized ad pitches that appeal to your customers as individuals, rather than statistics or aggregate trends.
The Ever-Growing Role of Big Data
Big data has been important for a while now, and it seems its role is only continuing to grow. For a while, in-depth data analysis felt largely inaccessible to small businesses, due to the time and money that can be spent on big data management. With the emergence of the cloud and big data software, even the smallest of startups can collect, manage, and utilize big data easily and with little financial investment. With the help of a marketing automation software, you can access a convenient, affordable, and highly scalable data management platform to help your business make better use of its data. In turn, you’ll have the ability to remain more competitive in this fierce marketplace by expanding your market reach and strengthening client retention.
ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.