There was a time when marketing relied on leafleting, phonebook ads, and word of mouth. In today’s world, marketing is becoming a largely digital ordeal, creating a global shift in the ways businesses connect with customers. In response to this digital trend, new technologies have emerged to facilitate online marketing, making it more effective than ever before. Both big data and automation tools have the potential to fuel online lead generation, and businesses of the future will require both if they hope to remain in competition.
As Digital Marketing Rises, New Trends Emerge
With the rise of digital marketing, a variety of new trends has arisen in regards to the ways businesses approach marketing. One of the key trends is collaboration. Businesses are trying to enhance internal collaboration, so they can increase communication, create a unified marketing approach, and improve efficiency. A data management system will improve the collaboration of businesses by providing them with a consolidated, cloud-based data platform that makes data sharing easier and more convenient.
Social media is also trending, and it is a core focus of marketing teams across the world. Forbes claims that diversifying your social media marketing efforts will be the most critical aspect of digital marketing in the coming years. With a plethora of social media channels, each needing to be updated multiple times per day, managing all aspects of social media can be tiring. With a data management system, you can remain ahead of your work by automating all of the menial or repetitive social media tasks.
Mobile usage is also trending. Businesses are becoming more reliant on the Internet because it provides a platform to manage multiple aspects of their business from a cloud-based platform, giving them anytime access to the information they need. Consumers are becoming more reliant on mobile devices for the convenience and efficiency it provides. In the digital era, marketing strategies need to cater to mobile devices in order to stay ahead, as a majority of future web traffic will stem from mobile devices.
How to Remain Ahead in the Digital Era
The digital era relies on Internet and big data as the two main marketing tools. Businesses need to develop ways to connect with customers virtually while improving brand loyalty. The best way to connect with customers is through consistent data analysis. Analyzing big data will provide a company with all of the information it needs into the ways shoppers navigate the web in search of goods.
Yet, leveraging big data is tricky of its own accord, due to its vast size and complexity. To further confound things, big data is difficult to manage and store, making it more of a hinder than a help to businesses. With a data management system, businesses can access a cloud-based platform to store all of their business data.
This provides them with a highly scalable platform that allows them to store accumulating datasets as their business grows while making it easier to manage that data over time. It also provides enhanced disaster recovery, so all business data will remain secure and businesses can eliminate the need for external backups.
A data management system provides users with a variety of useful tools that can break down big data into manageable chunks. With improved visibility and analysis, you’ll gain a more comprehensive view of your customer, allowing you to rapidly respond to trends and have an edge over your competition.
ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.