In Lead Scoring and Segmentation

As evidenced by a recent MarketingSherpa survey, the top challenges for B2B marketers continue to be generating high quality leads and generating enough of them. Not surprisingly, these are becoming more pertinent year over year.

What’s interesting is that many marketers are building more sophisticated lead scoring and lead nurturing methodologies to combat the problem. How come nobody’s talking about how to get better data in the first place, or how to keep your existing data clean and sales ready? The engine may be the most obvious to fix, but it doesn’t do much good without the proper fuel.

Check out the survey results from MarketingSherpa here: Top 10 Challenges for B2B Marketers

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