Marketing is perhaps the most critical aspect of business. It determines the volume of customers you attract and retain, while controlling your potential profits and growth rate. In order for your campaign to be effective, you need to continually analyze metrics and tweak your campaign to accommodate new trends in the industry. There are a lot of bad habits among marketers that can negatively impact the success of a campaign and decrease marketing ROI. Here are some bad habits your marketing team should kick for good.
1. Failing to analyze metrics: Don’t just go with your instincts. You need to regularly analyze your metrics to see how your current campaign is faring. The metrics will tell you what areas of the campaign are the most successful and what aspects are falling behind, so you can adjust your strategy and make it as effective as possible. With marketing automation software, you can access a variety of tools that improve the clarity and analysis of data, allowing you to make better use of your metrics.
2. Treating marketing as an obligation: Marketing may not be your favorite part of the job, but it shouldn’t be an afterthought either. By lazily approaching marketing, you won’t create the same number of returns, and with half-hearted ad pitches, your advertisements won’t compel consumers to act. Your marketing materials need to be conversational and engaging. If you’re having difficulty crafting clever ad pitches, consider how you would sell a friend on a cool new product you found. By writing ads in a personal and informal manner, your audience will be more receptive to the campaign and more likely to take action.
3. Impersonal customer contact: Even as big businesses dominate the marketplace, customers are still demanding personalized service from stores. If you’re treating your customers like a number, rather than a human being, you’ll likely struggle with low customer retention. Marketing automation can personalize your marketing campaign by gathering data on the demographics and shopping habits of each individual customer. Then, you can tailor each advertisement to specific customer segments, enabling you to add a personal touch to your ads that will engage your customers on a deeper level.
4. Failing to cleanup your data: Data cleansing is a dreaded chore, but it’s imperative to your marketing campaign. With dirty data, you’ll have a clouded view of your company, which can throw off your insights and result in poor marketing decisions. To ensure you have an updated view of your customer, you need to regularly eliminate duplicate data, incomplete data, and incorrect data from your database.
5. Trying to do everything yourself: Marketing relies on using a variety of channels, and you need to diversify your strategy to target as many channels as possible. By trying to manage your social media accounts, email marketing, ad campaigns, content strategy, and SMS marketing all manually, you’ll just fall further and further behind, while missing out on potential leads. Marketing automation can reduce your workload considerably by automating a lot of your daily tasks. This will free up your time for more important projects, like analyzing data to grow your campaign.
ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.