The ROI of a business is one of the largest indicators of success. Companies are in a perpetual struggle, trying to reduce investment and overhead costs, while optimizing their earnings and increasing their profit margin. Marketing automation tools are a highly effective way of enhancing the ROI of a marketing campaign, so your company can increase leads and conversions, while reducing your marketing budget. Here are some of the ways you can use automation tools to enhance marketing ROI.
Advanced Data Analysis
Marketing automation software is equipped with a variety of advanced tools that can help to break down big data and organize it into manageable chunks, which increases your ability to analyze that data effectively. This, in turn, leads to faster data analysis, while providing better insights, so your business can gain more from your marketing campaign and increase ROI.
Utilize More Channels
Customers utilize a vast array of channels including radio, social media, pay-per-click, TV, email, and more. An effective marketing strategy needs to cater to as many channels as possible, so you can reach a wider range of customers. With marketing automation, you can automate your email marketing, enhance social media engagement, run a multitude of online ad campaigns, and manage your content marketing strategy, all from the same dashboard. This allows you to manage numerous marketing channels in less time, thus reaching more customers with a smaller budget.
Reduce Human Error
Big data is complex, which results in big data analysis being prone to error. By misinterpreting the data, you’ll be building a marketing strategy around incorrect information, which will inevitably increase spending of your marketing budget, while failing to generate leads. Marketing automation tools provide the enhanced visibility features you need to gain the most accurate and up-to-date information from your data, allowing you to build a marketing campaign that is geared toward success.
Increased Lead Generation
For lead generation to be effective, you need to understand exactly what your audience is looking for, so you can cater to their goals and increase their chances of visiting your website. Marketing automation will allow you to analyze customer data more effectively, so you can identify trends that will guide you in creating more effective advertisements and marketing pitches. With each marketing pitch generating more leads than before, you can increase your returns while keeping your investment costs low.
Targeted Ads and Messages
Once you’ve gained a deeper understanding of the customer, the idea is to send each marketing pitch to its ideal target. With marketing automation, the software can automatically connect the dots between the criteria of each advertisement and the related data of each customer, thus informing you of the ideal channels and demographics to target each advertisement to.
Lower Cost of Ownership
Managing big data is costly and time-consuming. Yet, it’s imperative to the success of your business. With marketing automation tools, all big data is stored in the cloud, which will reduce the costs of data storage, while increasing the organizational abilities of your company. With reduced costs of big data management, you can trim your marketing budget and strengthen your ROI.
ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.