In Data Quality Management

These days social media and videos that reach and educate the prospect base are all the rage, but how do we as B2B marketers employ these tools?  Looking at and learning from an industry pioneer and leader such as Salesforce.com, we can start to see best practices such as setting up and using youtube.com which leverages Google analytics to really help marketers hone and report on the responsiveness of their videos.  Subscribing and creating a branded video channel allows organizations to extend their marketing activities and reach large audiences with a clear, well developed and thought out message that stays on topic.

Here is a link to a great video on youtube.com that highlights the work that Jamie Grenney and team at Salesforce.com have done with video to get over 6,000 (wow) video views per day – http://youtu.be/HM6nBpI9A0I