In Data Quality Management

It’s a beautiful Friday in Austin, Texas. That means it’s time to start wrapping things up around the office, getting ready to enjoy the weekend, and catching up on some great marketing tips and best practices from around the blogosphere. Here are a few highlights you might have missed:

1. Make Sure You’re Blogging For Cannes, Not Hollywood

If you’ve never made it to Austin during South By Southwest you’re truly missing out. It’s an annual festival in March that celebrates music, technology, and film. We’ve mentioned it before in a previous Weekly Wrap-ups you can find here and here. In this week’s Marketing Profs post we’re reminded just how impactful an Indie Film like those screened at SXSW can be, as well as some great parallels you can apply towards your own blog: Make Sure You’re Blogging For Cannes, Not Hollywood

2. B2B Marketing: Embracing Customer Centricity

MarketingSherpa delivers key first steps for identifying buyer personas and why it’s so important if B2B marketers are going to be successful. Great info you can find here: B2B Marketing: Embracing customer centricity

3. Pottermore, Apple and “the secret will soon be revealed” form of real-time marketing

Although traditional marketing techniques are time-tested and proven, sometimes they just don’t have the right mix of, ahem, magic to them. David Meerman Scott provides some insight into why building excitement around new releases or information, and letting the community get involved in a big way, is sometimes far more powerful: Pottermore, Apple and “the secret will soon be revealed” form of real-time marketing

4. Content as a Total Body of Work

From brand awareness to closing the deal, building a library of targeted, relevant content that provides value to your audience, as well as an additional piece of your organization’s story, is critical. Author John Jantsch explains just how important a solid connection between content creation and strategy can be. Find it here: Content as a Total Body of Work