With every passing day, businesses around the world are becoming more reliant on the cloud. It’s little wonder as to why. The cloud provides a vast resource to businesses looking to manage software applications more easily, enjoy global access, and have reliable storage options that are cheap to manage. Now, businesses are turning to the cloud for big data management in hopes it can provide the same money and time-saving benefits as it does with other applications.
The Cloud Reduces the Cost of Managing Big Data
Perhaps the biggest appeal of the cloud is its ability to save businesses money. Storing data on-premises is costly, and the cost continues to increase as a business grows. With the cloud, businesses can store unlimited quantities of data for a much lower monthly cost, while being able to scale their data needs swiftly to accommodate their growing company.
The Cloud is More Secure than On-Premises Data Storage
Technology is constantly evolving, and people are continually developing products that enhance the security of sensitive information. The cloud is the latest innovation that can greatly improve the security and disaster recovery plan of a business. On-premises data storage is vulnerable to tampering, theft, physical disasters, manmade disasters, and other unforeseen circumstances. A loss of data can cost businesses hundreds of thousands of dollars to restore. With the cloud, data is stored safely and remains impervious to theft or disaster, so businesses can experience enhanced business continuity.
The Cloud Can Offer Added Agility
Big data is complex to manage and utilize, and many businesses are failing to leverage their data efficiently. The cloud offers an agile platform where businesses can manage data more easily, while using a variety of tools that simplify data analysis and enhance data insights. It can make it faster and cheaper to analyze data, while providing greater visibility and control over the data, giving businesses an advantage over their competition.
The Cloud Results in Fewer Technical Errors
Perhaps the most frustrating aspect of on-premises data storage is the problematic technical errors that often arise. As data grows, it becomes even more difficult to manage, resulting in more technical errors, computer malfunctions, and data loss, all of which greatly impede the efficiency of an organization. The cloud has far less technical errors than on-premises data storage and can manage large quantities of data without impacting speed and performance.
The Cloud Saves Time
The cloud makes big data management easier and more efficient, which will reduce the workload of employees. Businesses can then make better use of their labor, assigning employees to more pressing company tasks. In turn, this provides them with an edge over competition, as they are spending less money on labor while receiving better results.
Big data management is tough to accomplish on its own accord. The cloud can offer a number of advantages that make data management easier, cheaper, and more effective than before. It also provides a safe, scalable platform that allows businesses to grow their data storage needs rapidly. With a cloud-based platform, marketing teams can operate more efficiently, increase collaboration, and gain enhanced insights from data, leading to a more productive marketing campaign.
ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.