In Marketing Automation

Our customers, prospects and B2B Lead followers often ask us about marketing automation.  Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Colby Cavanaugh at ExactTarget for this post.

ExactTargetWhat is ExactTarget?

ExactTarget gives B2B marketers the ability to harness the power of one-to-one communications to nurture leads, engage prospects and improve customer relationships. ExactTarget supports the backbone of your B2B marketing strategy with:

  • The ability to automate emails, processes and programs—from lead nurturing campaigns to welcome emails—with ease.
  • A single management console that triggers mission-critical messages across emerging digital communication channels, including SMSVoice, and Email.
  • Robust integration capabilities that offer an opportunity to improve customer value management and seamless integrate your business systems, no matter how many disparate data sources you may have.
  • A scalable architecture to ensure your time-sensitive emails are delivered.  Whether you’re processing hundreds of transactions an hour or millions a day, our system is designed to scale as your demand dictates.
  • Precision targeting tools to reinforce local relationships and dynamically turn your emails into powerful marketing messages that your customers want to receive.
  • A powerfully reliable data center that takes the worry out of your data storage and availability, no matter how much data you have.

Use what you know about your prospects and customers to improve customer relationships and increase conversion.

Industry leading research shows that integrating sales and marketing technologies can help organizations deliver more relevant communications—and improve their return on marketing investment by delivering the right message to the right subscriber at the right time. ExactTarget offers a variety of tools to help you integrate your critical business systems and allow for seamless, pain-free Marketing Automation. From customer relationship management (CRM) tools (e.g. Salesforce.com and Microsoft Dynamics CRM) to web analytics applications (e.g. Omniture, WebTrends, Coremetrics, and Google Analytics), we’ve partnered with the leaders and done the difficult integration work so you don’t have to.

Get the support and expertise you need to be successful.

ExactTarget provides our clients with the email marketing support they need to solve complex marketing challenges. Our team combines both marketing and technological expertise with a proven approach to understanding our client’s objectives to help you develop the best possible email marketing strategy.

Serve your subscribers well and be rewarded with their business.

At ExactTarget, we believe it is the duty of every Email Service Provider (ESP) to help marketers deliver permission-based email and digital one-to-one communications to their customers, prospects, and partners. To better convey what we feel is our best-in-class approach, we have developed our SUBSCRIBERS RULE! philosophy which consists of three simple tenets:

  • Serve the individual
  • Honor each individual’s unique preferences with regard to communication, content, frequency, and channel
  • Deliver subscribers timely, relevant content that improves their lives

We not only embrace the reality that subscribers own the inbox, but we also work diligently to develop products that provide consumers control over the manner and frequency by which companies communicate with them. By helping clients pursue more strategic segmentation and personalization efforts, we help them better deliver on the true promise of one-to-one communications—the right message, to the right person, at the right time, through the right channel.

Interested in learning more?

To learn more about ExactTarget, we invite you to visit www.exacttarget.com. You can also get tips, best practices and other marketing insight from our blog and featured whitepapers.