Marketing automation is a cloud-based software that allows businesses to fully leverage the benefits of big data, while automating many of their daily marketing tasks. It drastically improves workplace efficiency, while providing countless tools to enhance data analysis and improve customer outreach. Sales of marketing automation software have risen drastically in the last quarter alone. Why are so many businesses suddenly turning to marketing automation?
Recent Surge in Marketing Automation
Marketing automation has recently been booming in the marketplace. As of the last quarter of 2015, around 30 percent of marketing technology deals were for marketing automation platforms, compared to only 7 percent in the preceding quarter, according to a Results International report. This is a tremendous leap in sales in a very short period of time, as businesses are likely looking to shake up their marketing approach in 2016.
Businesses Are Realizing That Efficiency Is Critical
One of the key reasons many businesses are turning to marketing automation is out of a desire for improved efficiency. Efficiency is imperative to a business model. It allows the business to operate more effectively, it allows the company to save money on labor, and it encourages productivity, which can increase sales. Marketing automation software allows businesses to automate a lot of daily tasks, from form emails to social media posts. Thus, they can increase the volume of their marketing strategy, while decreasing the time they spend marketing.
Businesses Are Trying to Cut Costs
The types of businesses buying marketing automation vary from small-scale companies to tech giants like Comcast. All of these businesses have a desire to slash spending, so they can lower overhead costs and improve their profit margin. Marketing automation can save money in a variety of ways. With cloud-based data storage, businesses can reduce the cost of managing big data, while eliminating onsite storage costs. They can also eliminate the installation and maintenance fees of software, since the entire software is based in the cloud.
Businesses Want to Connect with Their Customers
Customers seem to become more demanding by the day, and in order for businesses to generate sales, they need to be able to connect with their customers and fully meet customer needs. Marketing automation software is equipped with countless tools that simplify data analysis and provide better insights into customers. This allows businesses to gain a deeper understanding of their customer base, so they can tailor their business model to meet consumer demands.
Marketing automation also allows users to segment their customer base. Obviously, no two customers are the same, and in order for a marketing strategy to produce the most leads for the lowest cost, it needs to cater to individuals rather than aggregate trends. Marketing automation can help to categorize customer data based on demographics, interests, hobbies, trends, past purchases, and more, so businesses can create ad pitches that are highly focused and directed toward specific customer groups.
As of the last quarter of 2015, marketing automation software noticed a tremendous surge in profits. This is likely attributed to a universal shift in the ways businesses are approaching marketing, and with the new year, many are hoping to considerably improve their marketing ROI. With a software that can improve customer insights, optimize efficiency, increase sales, and lower overhead costs, it’s no wonder why so many businesses are adopting marketing automation platforms.
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